Website Video for Small Business Owners in Norfolk, VA

Website Videos Add Value for Any Business

Website VideoWhy have a website videos for small businesses? They communicate information fast, and they do it by telling a story. A well written video script can tell a story about you and what your business has to offer, who you are and what you can do for them, and just as important, can you be trusted?

In 2 minutes or less, an effective website video can communicate all a viewer needs to know to make a decision about using your product or services,… or not. That’s the magic of video editing.

On TV, money is made in advertising. Online, it is made in connection. With a video you want to connect, grow a following, get people to care about you and what you do.

How to Use Video in Your Business

One method is to hire a professional videographer to shoot a “behind-the-scenes” video of what goes into making your product or service.

Next, simply interview your best customers and ask them about their success, (not yours).

Also, interview your staff members and employees. Let them communicate their passion about your products and services.

Another effective approach is to shoot an educational video. Help viewers better understand and more effectively use your product and service. This is an opportunity to use video to discuss the value added from using your products or services.

Poco Productions would like to help you. We have video production services and video editing services that can help you accomplish your goal. Give us a call at 757-270-4281 or email:

How to Become a Videographer in the Upcoming Video Marketing Boom

Randall Thorton - VideographerBecome a Video Production Service provider in Norfolk, VA did not happen for me overnight. But, over the next few years the presence of videos will continue to increase on the Internet, and will give videographers more opportunities to show their skills. A few basic choices can enable you to be part of this trend. Here are some tips to help you get ahead.

1. Get the Right Equipment
In other words get a good camera. The present craze is called, a DSLR, the digital single-lens reflex camera. It’s both a video and still camera. It goes way beyond the single CCD camera or a phone camera. The leaders in this market are Nikons and Canons. Lastly, some kind of video editing system will enable you to condense the footage you shoot.

2. Pay Close Attention to Sound
Sound is often ignored, and can be costly. You will need a sound device, some kind of microphone. A videographer once said, “Sound is 75% of a video.”

3. Learn a Bit of Everything.
Learn more about shooting, editing and writing.
I asked my son an internet question and his response was classic; “Dad, all you need to know is on the Internet.” There are online schools like Vimeo Video School, No Film School, and, of course, YouTube. Type your question into Google and see what happens.

4. Build a Video Portfolio
How? Just do it. Find subjects, create a story, and shoot some video. Let it become your passion, as that actually makes it fun. In fact, shoot for fun and art, not money or utility. Last year I went to Tucson and went to Sabino Canyon, which is full of sahuaro cacti. I created a music video that was both challenging and fun.

At Poco Productions, I have been shooting video in Norfolk, VA for over 28 years. If you do have a need to have any video production services or video editing services, please do give me a call; 757-270-4281. 

Contact us at 757-270-4281